Privacy policy

**Effective Date: July 22, 2026**
**Last Updated: July 22, 2026**

ATX Color Studio (“ATX Color Studio,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website, contact us, book a service, make a purchase, join an email list, or otherwise interact with ATX Color Studio.

This Privacy Policy applies to atxcolorstudio.com and the services, forms, booking pages, digital products, courses, and communications operated by or on behalf of ATX Color Studio.

By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.

## 1. Information We Collect

The information we collect depends on how you interact with ATX Color Studio.

### Information You Provide to Us

We may collect information that you voluntarily provide, including:

* Your name
* Email address
* Telephone number
* Billing address
* General location
* Appointment and scheduling information
* Service selections and purchase history
* Contact-form submissions
* Questions and customer-service communications
* Newsletter, course, and waitlist registrations
* Reviews, survey responses, and testimonials
* Event details, including the location, date, guest count, and primary contact information
* Photographs, videos, or other files you submit
* Information relevant to a color analysis, such as natural hair color, current hair color, cosmetic use, self-tanner use, colored-contact use, and other appearance-related information
* Information about product preferences, allergies, or sensitivities that you voluntarily provide
* Login or account information associated with courses or digital platforms

Please do not submit medical records, Social Security numbers, government identification numbers, financial-account passwords, or other information that is not reasonably necessary for us to provide the requested service.

### Photographs and Color Analysis Information

If you purchase or participate in a virtual color analysis, you may be asked to submit photographs and information about your natural coloring and current appearance.

We may use these materials to:

* Perform the requested color analysis
* Determine whether submitted photographs are suitable
* Prepare personalized recommendations
* Create palettes, guides, or other deliverables
* Conduct quality-control review
* Provide follow-up assistance
* Obtain an additional professional review when that review is included in the service

Photographs and related information may be shared with another trained color professional when professional review or confirmation is included in the service.

Submitting photographs for an analysis does not give ATX Color Studio permission to use those photographs publicly. We will not intentionally use identifiable client photographs for advertising, social media, portfolio content, or other public marketing without separate permission.

### Payment Information

Payments may be processed through third-party payment providers.

ATX Color Studio generally does not receive or store your complete payment-card number. We may receive limited transaction information, including:

* Purchaser name
* Billing contact information
* Payment status
* Transaction amount
* Purchase date
* Payment method type
* Partial card information supplied by the processor
* Refund or dispute information

The payment provider’s privacy policy and terms govern its processing of payment information.

### Information Collected Automatically

When you visit our website or interact with our emails, we and our service providers may automatically collect information such as:

* Internet Protocol address
* Browser type
* Device type
* Operating system
* Referring website
* Pages viewed
* Links selected
* Approximate geographic location
* Dates and times of visits
* Time spent on pages
* Website-navigation activity
* Cookie identifiers
* Information about interactions with emails or advertisements

This information may be collected through cookies, pixels, analytics tools, embedded content, and similar technologies.

## 2. How We Use Information

We may use personal information to:

* Operate, maintain, and improve our website
* Respond to questions and inquiries
* Schedule and manage appointments
* Process purchases and payments
* Deliver in-person, virtual, and event services
* Conduct color analyses
* Prepare palettes, guides, and product recommendations
* Provide follow-up support
* Create and manage course or digital-product access
* Send appointment confirmations and service communications
* Provide customer support
* Maintain transaction and business records
* Detect and prevent fraud, misuse, and security incidents
* Enforce our policies and agreements
* Comply with legal, accounting, and tax obligations
* Analyze website traffic and service performance
* Improve our services and client experience
* Send marketing communications when permitted
* Personalize website content and advertising
* Protect the rights, safety, and property of ATX Color Studio, our clients, and others

We may also use information for another purpose disclosed when the information is collected or for a purpose to which you consent.

## 3. Email and Marketing Communications

You may receive marketing communications if you:

* Subscribe to our email list
* Join a waitlist
* Download a resource
* Register for a course
* Purchase a product or service
* Otherwise request or agree to receive communications

You may unsubscribe from marketing emails at any time by selecting the unsubscribe link included in the email.

Unsubscribing from marketing communications does not prevent us from sending necessary transactional or service-related communications, including:

* Appointment confirmations
* Purchase receipts
* Access instructions
* Policy notices
* Responses to your inquiries
* Information needed to complete a service

## 4. Cookies and Similar Technologies

Our website may use essential, functional, analytics, and advertising cookies or similar technologies.

These technologies may be used to:

* Keep the website functioning
* Remember user selections
* Understand website traffic
* Measure content performance
* Identify technical problems
* Improve website usability
* Measure marketing campaigns
* Personalize or evaluate advertising

You may restrict or disable cookies through your browser settings. Disabling cookies may affect the availability or functionality of certain website features.

Where required by applicable law, we may provide an additional cookie-management or consent tool.

## 5. How We Disclose Information

We may disclose information to companies or individuals that help us operate our business.

These providers may assist with:

* Website hosting and management
* Appointment scheduling
* Payment processing
* Email marketing
* Customer-relationship management
* Online forms and questionnaires
* File storage
* Video conferencing
* Course hosting
* Digital-product delivery
* Analytics
* Advertising and marketing
* Shipping and fulfillment
* Accounting, legal, and professional services

Depending on the service you use, these providers may include WordPress, Acuity Scheduling, Square, Stan, Kajabi, Zoom, ShopMy, cloud-storage providers, email providers, analytics services, and other business platforms.

These third parties process information under their own terms and privacy policies and, where applicable, on our behalf.

### Professional Review

Photographs and information submitted for color analysis may be disclosed to another trained color professional who assists with professional review, confirmation, or quality control.

### Legal and Safety Disclosures

We may disclose information when we reasonably believe it is necessary to:

* Comply with a law, regulation, subpoena, court order, or legal process
* Respond to a lawful government request
* Investigate suspected fraud or unlawful conduct
* Enforce our agreements and policies
* Protect the rights, property, or safety of ATX Color Studio, our clients, or others
* Establish, exercise, or defend a legal claim

### Business Transactions

If ATX Color Studio is involved in a merger, acquisition, financing, reorganization, sale, or transfer of business assets, personal information may be disclosed as part of that transaction, subject to applicable law.

## 6. Sale, Sharing, and Targeted Advertising

ATX Color Studio does not sell personal information in exchange for money.

We may use analytics or advertising technologies that disclose limited online identifiers or website-activity information to analytics, social-media, or advertising providers.

Depending on the law that applies, these activities may be legally defined as a “sale,” “sharing,” or processing for targeted advertising, even when no money is exchanged.

Where applicable, you may request to opt out of qualifying activities by contacting us at [hello@atxcolorstudio.com](mailto:hello@atxcolorstudio.com) or by using any privacy-preference tool made available on our website.

ATX Color Studio does not knowingly sell sensitive personal information.

## 7. Data Retention

We retain personal information only for as long as reasonably necessary to:

* Provide the requested services
* Complete follow-up support
* Maintain transaction and client records
* Comply with tax, accounting, and legal requirements
* Resolve disputes
* Enforce agreements
* Protect against fraud and security risks

Retention periods may vary depending on the type of information and service involved.

You may request deletion of photographs or other personal information by emailing [hello@atxcolorstudio.com](mailto:hello@atxcolorstudio.com).

We may retain certain information when retention is:

* Required by law
* Needed to complete an active service
* Necessary to process a transaction
* Required to resolve a dispute
* Necessary for fraud prevention
* Reasonably required for legitimate business records

## 8. Data Security

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information.

However, no website, email system, file-transfer method, cloud-storage platform, or electronic transmission is completely secure. We cannot guarantee absolute security.

If you believe your information may have been compromised, contact us promptly at [hello@atxcolorstudio.com](mailto:hello@atxcolorstudio.com).

## 9. Your Privacy Rights and Choices

Depending on where you live and the law that applies, you may have the right to:

* Confirm whether we process your personal information
* Request access to your personal information
* Request correction of inaccurate information
* Request deletion of personal information
* Obtain a portable copy of certain information
* Opt out of certain targeted advertising
* Opt out of certain sales or sharing of personal information
* Withdraw consent where processing is based on consent
* Appeal a decision involving a privacy request
* Exercise a privacy right without unlawful discrimination

These rights may be subject to legal exemptions, exceptions, and verification requirements.

### Submitting a Privacy Request

To submit a privacy request, email:

**[hello@atxcolorstudio.com](mailto:hello@atxcolorstudio.com)**

Use the subject line:

**Privacy Request**

Please include enough information for us to understand and verify your request.

We may request additional information to:

* Verify your identity
* Locate the relevant information
* Confirm that you are authorized to act for another person
* Prevent fraudulent or unauthorized requests

We will respond within the timeframe required by applicable law.

If a request is denied and applicable law gives you a right to appeal, you may appeal by replying to our decision and clearly stating that you wish to appeal.

## 10. Information About Minors

Our website is intended for a general audience and is not directed to children under 13.

We do not knowingly collect personal information directly from children under 13 through the website without appropriate authorization.

If we learn that we collected personal information from a child under 13 without legally required consent, we will take reasonable steps to delete it.

Services for minors must be booked or authorized by a parent or legal guardian. The parent or guardian is responsible for providing any required consent and supervising the minor’s participation.

## 11. Third-Party Websites and Platforms

Our website may link to or incorporate content from third-party websites and platforms, including:

* Booking platforms
* Payment services
* Social-media platforms
* Affiliate retailers
* Course platforms
* Video services
* Embedded applications

We do not control the privacy, security, content, accessibility, or business practices of these third parties.

Their own terms and privacy policies apply when you interact with their services.

## 12. International Visitors

ATX Color Studio is based in Texas, United States.

If you access our website or submit information from another country, your information may be transferred to and processed in the United States or another country where our service providers operate.

The privacy laws in those locations may differ from the laws in your country.

## 13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

* Our services
* Our website
* Our technology
* Our data practices
* Applicable legal requirements

When we make changes, we will revise the “Last Updated” date at the top of this page.

Material changes may also be communicated through our website, by email, or through another reasonable method.

## 14. Contact Us

Questions, concerns, or privacy requests may be directed to:

**ATX Color Studio**
Bee Cave, Texas, United States
Email: [hello@atxcolorstudio.com](mailto:hello@atxcolorstudio.com)
Website: atxcolorstudio.com